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DIGITAL MARKETER WITH EMAIL, PRINT, AND GRAPHIC DESIGN EXPERIENCE (Folsom, CA)

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Posted : Sunday, July 28, 2024 07:35 AM

Carolyn N.
Digital Marketing & Graphic Designer (Sacramento Area - Roseville/Folsom) Online Portfolio LinkedIn Schedule a Call DIGITAL MARKETER WITH EMAIL, PRINT AND GRAPHIC DESIGN EXPERIENCE Profile All-around experienced Creative Professional with extensive experience building, maintaining, and running successful digital marketing campaigns and assets.
Adept in using digital marketing platforms to increase sales and overall company productivity.
Quick and resourceful in adjusting to rapid changes.
In-depth knowledge of KPIs, analytics, graphic and web design, email marketing, and Salesforce to boost market reach and sales.
Pragmatic and result-oriented, I am determined to build a market presence in the next organization I join.
Employment History Marketing Specialist, Professional Liability Insurance, Remote AUGUST 2018 — APRIL 2023 Effectively collaborate with cross-functional departments to support outbound and inbound marketing operations, including email marketing, lead generation activities, internal communications, corporate deliverables, and various projects.
- Manage digital and email marketing operations using Acoustic Campaigns/IBM Watson Marketing Automation, addressing various stages of the customer journey and sales funnel.
- Facilitate the company’s registration and attendance at tradeshows and conferences, promoting engagement and awareness.
- Assisted in the creation of graphic materials and promotional tchotchkes for the marketing department for mailers and events.
- Create and design internal marketing communications such as the yearly annual reports and employee newsletters.
Digital Marketing Specialist, iCARS & Limos.
com, San Francisco, CA FEBRUARY 2018 — NOVEMBER 2018 Executed targeted campaigns across multiple channels while managing content development and market strategies.
- Conceptualized and delivered engaging, innovative custom PowerPoint presentations, data sheets, HTML email blasts, digital banners, magazine ads, tradeshow signage, promotional materials, and digital media strategies.
- Utilized data analytics to deliver strategy, planning, and execution strategies for all digital marketing initiatives.
- Lead email copywriting, designs, HTML coding, planning, coupon code creation, A/B Testing, and analytics.
- Database Cleansing using Excel and Salesforce.
Sr.
Graphic Designer, Accellion, Palo Alto, CA FEBRUARY 2016 — OCTOBER 2017 Commandeered B2B digital and print materials design from conception to delivery to support marketing initiatives.
- Produced and delivered brochures, eBooks, postcards, trade show signage, fact sheets, posters, PowerPoints, flyers, selling tools, signs, promotions, banner campaigns, advertisements, tradeshow swag, diagrams, and animations.
- Fostered and provided creative ideas for the entire planning, design processes, and execution of various brand designs.
- Liaised and collaborated with creative teams to develop new concepts and strategies to integrate proper branding.
Corporate Graphic Designer, Equinix, Redwood City, CA APRIL 2015 — JANUARY 2016 Engineered high-quality graphics and elements for B2B print, online, email, presentations, and marketing collateral materials.
- Provided comprehensive support in coordinating marketing strategies and campaigns by contributing invaluable input to branding, marketing, sales management, engagement, selling strategies, and revenue-generating client campaigns.
- Initiated branding design and redesigned marketing collaterals for B2B print, online, email, and marketing presentations.
- Creatively managed all graphic design deliverables, refined projects, and drafts, and recommended innovative ideas.
Online Marketing Manager, ZAP BI, San Francisco, CA OCTOBER 2012 — JUNE 2014 Directed and enhanced online marketing activities and website promotions by managing various processes and procedures.
- Created Marketo email marketing campaigns, gated landing pages, templates, print, banners, tradeshow booths, newsletters.
- Employed technical expertise to manage DotNetNuke website and landing page updates to meet quality standards.
- Carried out design from concept to publication, leading the strategic direction, marketing operations, and engagement.
Marketing Program Manager, Hitachi Data Systems, Santa Clara, CA OCTOBER 2010 — JULY 2012 Championed marketing programs, event planning, tradeshow logistics, ordering A/V, budgeting, Salesforce administration and trainer, graphic design, email copywriting, and digital marketing campaigns to improve market reach constantly.
- Utilized consumer insights to guide product marketing campaigns and inspire high-quality creative content creation.
- Conceptualized and delivered innovative, engaging content using various technologies to boost market growth.
- Streamlined content for various communication channels, including web, email, print, video, and presentations.
Education B.
A.
Mass Communications - Advertising, Southwest Texas State University, San Marcos Minor in Graphic and Web Design Certificate of Design, University of Texas at Austin, Program hosted by Yvonne Tocquigny of Tocquigny Ad Agency Technical Skills & Software Creative: Adobe Creative Suite (Proficient in Illustrator, Photoshop, InDesign), Adobe Photoshop Express, Canva, WeVideo, Digital 4K Camera (Panasonic Lumix), Bridge Content: AdRoll, WordPress, Blogger, Wix, Volusion E-Commerce, DataUploader, WS_FTP, GoToMeeting/Webinar, DotNetNuke (DNN), Otter.
ai, Rytr.
ai, ChatGPT, Jasper Project Management: Wrike, Trello Office: Microsoft Office and Google Workspace, Google Drive, Acrobat Capture Tools: Landing Pages, SurveyMonkey, JotForm Social Media: Facebook, Twitter, Instagram, YouTube, LinkedIn, HootSuite, CapCut, Metricool CRM: Salesforce (7 years) Email Software: Acoustic Email Campaigns (7 years), Marketo (2 years), Salesfusion, now SugarCRM (1 year), Mail Chimp (2 years), Constant Contact, Stripo Coding: HTML5 and CSS, Rezgo PHP Communications: Microsoft Teams, Slack Honorable Mentions - Designed the Khronos Tech Consortium's logo along with other various worldwide API logos such as Sony Collada, OpenGL|ES, OpenMAX, and more.
- Revamped Accellion's last logo before it was aptly renamed "Kiteworks".
- Current webmaster of The Hollyfield Foundation.
A non-profit in human rights and AIDS advocacy located in Houston, Texas.
- Previous founder of Change of Greenery Electric Bikes of Napa, CA and previous board member of the Napa Valley Car Free Coalition.
- Etsy Ebook writer.
Skills Digital Marketing Email Design & Marketing Customer Lifecycle CAN-SPAM Compliance Drip & Journey Campaigns Database Cleansing Video Production Marketing Materials Event Planning Salesforce CRM Brand Management Marketing Initiatives Marketing Support Marketing Strategies Promotional Materials Marketing Analytics Digital Photography Social Media Content Management System Copywriting Keywords: Digital Marketing Manager, Creative Professional, Marketing Specialist, Email Marketing, Salesforce, KPIs, Analytics, Graphic Design, Web Design, Market Reach, Sales Growth, Marketing Campaigns, Acoustic Campaigns, IBM Watson Marketing Automation, Tradeshows and Conferences, Graphic Materials, Email Campaigns, Data Analytics, HTML Email Blasts, Database Cleansing, B2B Marketing, Print Materials Design, Branding, Corporate Graphic Designer, Online Marketing Manager, Marketo Email Marketing, DotNetNuke Website Management, Hitachi Data Systems, Marketing Program Manager, Salesforce Administration, Event Planning, Budgeting, Mass Communications, Advertising, Graphic and Web Design, Adobe Creative Suite, WordPress, Microsoft Office, Google Workspace, Social Media Management, CRM (Customer Relationship Management), HTML5 and CSS, Project Management, Content Management, Landing Pages, Email Software, Coding, Communications Tools, SEO Expertise, PowerPoint Presentations, Data Sheets, Digital Banners, Magazine Ads, Tradeshow Signage, Promotional Materials, Digital Media Strategies, Database Management, PowerPoint, Brochures, Postcards, Fact Sheets, Posters, PowerPoints, Flyers, Selling Tools, Signs, Promotions, Banner Campaigns, Advertisements, Tradeshow Swag, Diagrams, Animations, Market Research, Market Strategies, Customer Journey, Lead Generation, Internal Communications, Corporate Deliverables, Employee Newsletters, Marketing Collateral, Marketing Strategies, Revenue Generation, Client Campaigns, A/B Testing, Print Media, Online Advertising, Market Analysis, Market Segmentation, Product Marketing, Creative Content, Webinars, Market Growth, Visual Content, Social Media Campaigns, Customer Insights, Engagement Strategies, Marketing Presentations, Sales Funnel, Marketing Operations, Marketo Templates

• Phone : NA

• Location :

• Post ID: 9078728093


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